Hey, I’m Elô 👋
— a Design Leader focused on aligning user needs with business outcomes through thoughtful, scalable design.
Currently leading a team of Product Designers at eDreams Odigeo, helping teams deliver user experiences that drive both value and impact.
Design Leader
I lead with clarity, empathy, and intent. I mentor and empower designers to make decisions that align with both user needs and business goals. I thrive in cross-functional settings, helping teams navigate ambiguity and build momentum toward shared success.
Strategic Thinker
I love connecting user needs with product strategy. I think in systems — whether it’s mapping user journeys, structuring design orgs, or building scalable processes. I collaborate closely with PMs, engineers, and data teams to ship work that’s thoughtful and measurable.
Craft-Obsessed Designer
Design is still my craft. I’ve spent over 15 years designing digital experiences — from interaction details to high-level flows. I care deeply about visual quality, consistency, and accessibility, and I push for elegant solutions that feel effortless to users.
My last years
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Design Manager
Ancillaries, 2023 - present
Scaled the design team from 5 to 10, while mentoring designers and reshaping team structure for strategic impact. -
Senior Product Designer
Personalization / Wall Feed, 2022-2023
Designed a modular Wall Feed system from scratch, integrated with Data — contributing to +30% YoY growth in Browse to Purchase Intention. -
Senior Product Designer
Prime Subscription Program, 2019-2022
Led the creation of a self-service Prime cancellation funnel, improving digital retention by +21%. -
User Experience Designer
Repsol / AMB (Area Metropolitana Barcelona), 2018-2019
Designed an asset health monitoring tool for gas plants, in close collaboration with engineers on-site.
Case Studies
2023-2025
Design Leadership
Driving strategy, mentoring designers, and scaling design impact across fast-moving product teams.
Currently leading a team of 10 Product Designers at eDreams Odigeo, a top OTA in the travel industry.
Case Studies
2019-2022
Product Craft
Designing thoughtful, scalable solutions that bridge user needs and business goals.
Work from Wallapop, IBM iX, Firma, and eDreams — shaping core product experiences across marketplaces, enterprise tools, and travel tech.