Hey, I’m Elô 👋

— a Design Leader focused on aligning user needs with business outcomes through thoughtful, scalable design.

Currently leading a team of Product Designers at eDreams Odigeo, helping teams deliver user experiences that drive both value and impact.

Design Leader

I lead with clarity, empathy, and intent. I mentor and empower designers to make decisions that align with both user needs and business goals. I thrive in cross-functional settings, helping teams navigate ambiguity and build momentum toward shared success.

Strategic Thinker

I love connecting user needs with product strategy. I think in systems — whether it’s mapping user journeys, structuring design orgs, or building scalable processes. I collaborate closely with PMs, engineers, and data teams to ship work that’s thoughtful and measurable.

Craft-Obsessed Designer

Design is still my craft. I’ve spent over 15 years designing digital experiences — from interaction details to high-level flows. I care deeply about visual quality, consistency, and accessibility, and I push for elegant solutions that feel effortless to users.

My last years

  • Design Manager

    Ancillaries, 2023 - present

    Scaled the design team from 5 to 10, while mentoring designers and reshaping team structure for strategic impact.

  • Wallapop

    Senior Product Designer

    Personalization / Wall Feed, 2022-2023

    Designed a modular Wall Feed system from scratch, integrated with Data — contributing to +30% YoY growth in Browse to Purchase Intention.

  • Senior Product Designer

    Prime Subscription Program, 2019-2022

    Led the creation of a self-service Prime cancellation funnel, improving digital retention by +21%.

  • User Experience Designer

    Repsol / AMB (Area Metropolitana Barcelona), 2018-2019

    Designed an asset health monitoring tool for gas plants, in close collaboration with engineers on-site.

 Case Studies

2023-2025

Design Leadership

Driving strategy, mentoring designers, and scaling design impact across fast-moving product teams.
Currently leading a team of 10 Product Designers at eDreams Odigeo, a top OTA in the travel industry.

Case Studies

2019-2022

Product Craft

Designing thoughtful, scalable solutions that bridge user needs and business goals.
Work from Wallapop, IBM iX, Firma, and eDreams — shaping core product experiences across marketplaces, enterprise tools, and travel tech.