Tetra Pak had to communicate that their packaging has 7 layers of protection, in addition to being 100% recycled.
We thought of the two largest segments that packages are in:
Juices and milk. The main point was to communicate the importance of this package for nature.
So, I created 7 real layers of each symbol in A2 size. They were photographed and color corrected for the final announcement.
I create all the concept and art direction of the campaign. The campaign wasn’t executed with this line but I really liked the result.
Client: tetra pak
Art director: elô rosendo
Copywriter: daniel goltcher
Creative Director: antonio costa neto
with M&C Saatchi Brazil
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