Tetra Pak


Tetra Pak

Tetra Pak had to communicate that their packaging has 7 layers of protection, in addition to being 100% recycled.

The process

We thought of the two largest segments that packages are in:
Juices and milk. The main point was to communicate the importance of this package for nature.
So, I created 7 real layers of each symbol in A2 size. They were photographed and color corrected for the final announcement.

My role

I create all the concept and art direction of the campaign. The campaign wasn’t executed with this line but I really liked the result.


Client: tetra pak
Art director: elô rosendo
Copywriter: daniel goltcher
Creative Director: antonio costa neto

with M&C Saatchi Brazil
Year: 2015

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