The Sony aim is keeping being a young brand and be close to the public. I helped them with creative campaigns present in multi-platform digital channels.
Best Friday Campaign
Creation of communication and key visual of the Black Friday Campaign for 2016.
Art Director: elô rosendo
Copywriter: ovidio ferreira
Creative Director: marcelo raimondi
with M&C Saatchi Brazil
Mais amor por favor
Sony needed to communicate Children’s Day at Sony Store. The concept “More Sony please” was developed in reference to the phrase “More Love please”, which is famous in São Paulo/ Brazil.
We chose not to use products, so the communication could be light and fun.
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