#GambisMontilla is a web series of 34 episodes about life hacks. The objective was attract and engage the young savvy consumers of Brazil’s Northeast enhancing brand positioning.
To rejuvenate the brand Rum Montilla, we were committed with the line “do it yourself”, not only for the concept of life hacks, very popular among the public of the brand (Brazil’s Northeast), but for all stages of creation of the web series #GambisMontilla. The 14 episodes of the first season were scripted, produced, filmed and edited within the agency. The idea worked so well that we won a second season with 20 new chapters. Highlighting the partnership with a local rising star, Gabriel Diniz, the series brought a sensational return to the brand.
In this project, I participated in the choice of each gadget, screenplay, art direction of the film and visual identity throughout the season.
Client: Montilla // Pernod Ricard
Art director: Elô Rosendo
Copywriter: Daniel Goltcher & Ovidio Ferreira
Film: Guilherme Pilz & Dio Bastoge
Edition/motion: Guilherme Pilz & Andre Fridman
Creative director: Marcelo Raimondi
with M&C Saatchi Brazil
Year: 2015 & 2016
The 1st season of Gambis Montilla had 15 episodes. In each episode, Mr. Gambis showed how to build low cost life hacks.
The 2nd Gambis Montilla season took a different approach. With the character Mr.Gambis already consolidated, we decided to bring his friends in with different stories. In season 2 I was involved in the art direction with the production company that made the film, and I was also into the post-production of episodes.
Still keeping the tone of humor, we created 3 types of episodes:
“Get me out of it” shows embarrassing situations that Mr. Gambis helps solving.
In a tone of humor, Mr. Gambis gives bold tips to the public.
Each episode has 2 or 3 steps, in which a normal situation happens. Then the lettering Ousa + comes and the situation gets bolder.
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